Whether you’re just starting out on your food delivery journey or looking to elevate your existing strategy, if you fail to plan, you are planning to fail. That’s why we have put together our top four tips that we guarantee will help you and your restaurant food delivery strategy succeed and thrive this year and beyond!
- Navigate the Current Climate Effectively
The past three years haven’t been easy for anyone, including the food & hospitality industry. Given the current state of the world (and the economy), indoor dining and restaurant attendance in general haven’t been as high as it once was. As a direct result, there has been a much higher demand for food delivery services among consumers, so there has never been a better time to leverage this unprecedented demand for food delivery and turn it into a unique business opportunity. There are a few things restaurants need to consider when navigating the current climate, however:
- Facilitate high standards of hygiene among staff and encourage the same among customers
- Update customers on any restaurant policy changes, such as no-contact food delivery only
- Utilize cashless transactions as much as possible to maintain hygiene and safety
- Request feedback from your customers and staff on ways to improve the experience for them
Adaptability and flexibility in every industry have become necessary skills to have and restaurant brands are no exception to this. The most important advice we can give is to stay informed about your region’s restrictions and abide by any proposed or enforced rules your government provides (and maybe look at trying to make your delivery channel as efficient as possible!).
2. Pivot Your Business Model
With any new strategy or proposed improvements to existing strategies, certain aspects of your business need to change and evolve. This could include the following:
- Using social media to alert new and existing customers of your new food delivery feature. This includes any promotional offers or any business updates, such as implementing third-party delivery solutions
- Choosing a multi-channel approach that includes push notifications and email as well as social media. That way, your customers won’t miss out on any offers or updates
- Adapting your menu to suit the food delivery business model. Some foods don’t travel as well as others and you want your customers to have the best experience possible, so make sure your menu items are suitable for food delivery
- Take a look at your existing delivery, make sure you deliver at the right distance to prevent obstacles during delivery but also make sure you’re not selling yourself short. Delivery drivers are hero’s, don’t underestimate their delivery capabilities & speed!
3. Control Costs
Implementing a food delivery channel can be costly for a number of reasons such as:
- Paying your drivers adequately and fairly
- Integrating a new technology such as food delivery software
- Expanding your ecosystem to include a third-party delivery solution
- Marketing efforts that require additional resources, such as hiring an external agency or running costly promotions
There are a number of ways you can ensure you are keeping costs low while maintaining a high-quality customer experience and sufficient pay for your staff and drivers.
For example, why not consider simplifying your food menu to ensure inventory costs are better controlled? In doing so, you can be sure your menu is suitable for delivery and cost-effective for your restaurant. Additionally, you can choose a food delivery vendor that incorporates branding solutions within its offering. That way, your marketing costs for any delivery campaigns will be bundled along with the software you’re using.
4. Create Metrics and Gather Data
Even though it sounds like a scary word, data is a powerful tool for any business and it’s important to understand just how impactful it can be for future decision-making. When choosing your food delivery software vendor, be sure to look into the reporting and analytics offerings they may or may not include. Food delivery data is crucial if you want to understand your customer and how they think. The insights you can gather from your chosen software about how your food delivery operations are performing overall as well as the granular details within the process will be extremely valuable to you and your restaurant delivery service down the line. Remember, when it comes to a fool-proof strategy, long-term thinking is what will ensure its sustainability.