Whether you’re just starting out on your food delivery journey or looking to elevate your existing strategy, if you fail to plan, you are planning to fail. That’s why we have four tips that’ll help you and your business’ food delivery strategy succeed and thrive for this year and beyond.
1.Navigate the Current Climate Effectively
2020 hasn’t been easy for anyone, including the food and hospitality industries. Given the current state of the world, restaurant attendance hasn’t been as high as it once was. As a direct result, there has been a much higher demand for food delivery services among consumers, so there has never been a better time to leverage this unprecedented occurrence and turn it into a unique business opportunity. There are a few things restaurants need to consider when navigating the current climate, however:
- Facilitate high standards of hygiene among staff and encourage the same among customers.
- Update customers of any restaurant policy changes, such as no-contact delivery only.
- Utilize cashless transactions as much as possible to maintain hygiene and safety.
- Request feedback from your customers and staff on ways to improve the experience for them.
Adaptability has become a necessary skill to have and restaurants are no exception to this. The most important advice we can give is to stay informed about your region’s restrictions and abide by any proposed or enforced rules your government provides.
2. Pivot Your Business Model
With any new strategy or proposed improvements to existing strategies, certain aspects of your business need to change and evolve. This could include the following:
- Using social media to alert new and existing customers of your food delivery feature. This includes any promotional offers or any business updates, such as implementing third-party delivery solutions.
- Choosing an omnichannel approach that includes push notifications and email as well as social media. That way, your customers won’t miss out on any offers or updates.
- Adapting your menu to suit the food delivery business model. Some foods don’t travel as well as others and you want your customers to have the best experience possible, so make sure your menu items are suitable for food delivery.
- Radius; speed of delivery
3. Control Costs
Implementing food delivery can be costly as there are a number of factors to consider, such as:
- Paying your drivers adequately.
- Integrating food delivery software.
- Implementing third-party delivery solutions.
- Marketing efforts that require additional resources, such as hiring an external agency.
There are a number of ways you can ensure you keep costs low while maintaining a high-quality customer experience and sufficient pay for your staff and drivers.
For example, it’s worth considering simplifying your menu to ensure inventory costs are controlled. In doing so, you can be sure your menu is suitable for delivery and cost-effective for your restaurant. Additionally, you can choose a food delivery vendor that incorporates branding solutions within its offering. That way, your marketing costs for any delivery campaigns will be bundled along with the software you’re using.
4. Create Metrics and Gather Data
Data is a powerful tool for any business and it’s important to understand just how impactful it can be for future decision-making. When choosing your food delivery software vendor, be sure to look into the reporting and analytics offering they may or may not include. The insights you can gather from your chosen software about how your food delivery operations is performing overall as well as the granular details within the process will be extremely valuable to you and your business down the line. Remember, when it comes to a fool-proof strategy, long-term thinking is what will ensure its sustainability.