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5 ways to succeed with food delivery during your busy season

Learn more about how your restaurant can achieve success when it comes to the food delivery channel with these 5 helpful tips!

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vromo delivery management software on a pos screen in a restaurant

The food delivery industry is now worth more than $150 billion globally, and the US food delivery market more than doubled over the past couple of years, according to a recent McKinsey study.


With the holidays fast approaching, so too is one of the busiest delivery seasons for restaurants.


Football games, Halloween, the day before Thanksgiving, Christmas, New Year’s, Valentine’s Day, and so much more.


Year after year they occur and year after year you’re left scrambling, trying to figure out how to capture and fulfill an influx of orders in a matter of hours.


The last thing you want to worry about during a busy delivery rush is the gaps in your food delivery system.


Like the food arriving late and cold.


Whether you’re the customer receiving the cold food or the restaurant staff dealing with the angry phone call, we’ve all been there.


The food delivery software you choose to use will impact your customers, restaurant operations, kitchen, and delivery drivers.


As a result, having the right tech in place before the busy season hits will help you scale your delivery process.


Not to mention predict sales, decrease delivery times, handle delivery teams and tracking, run winning promos, and leverage your online ordering platforms.


Instead of worrying about potential food delivery management nightmares, focus on the following five ways you can take advantage of the busy season’s potential profits.


Reap the rewards and make your demanding time is also your most profitable.

1. Review your previous years’ sales

Your POS (Point of Sale) data, especially sales, and labor, is critical to peak season success.


Although Q4 with holidays and specialty months is the most active for many restaurants, your delivery data could say otherwise.


That means you need to understand what types of promos to run, how your best off-premises delivery operations perform, what kind of revenue to expect, and where you need to lock in more efficient processes.


Whether you’re delivery service is busiest during National Pizza Month (October), holidays like Thanksgiving or Christmas, or New Year’s Eve parties, locking in the right food delivery system now can help you capitalize on your previous years’ data.

A point of sale screen in a restaurant with the vromo reporting tool on the screen

2. Prepare internal & 3rd party delivery teams

Have a hunch that your deliveries could be more efficient?


Did you have an opportunity to review your POS stats and food delivery records and actually see that you’ve been operating inefficiently?


In order to take advantage of this year’s busy season, you need to optimize your delivery teams by implementing solutions like restaurant delivery software that preps them on what to expect with strong Standard Operating Procedures (SOPs).


Without a proper food delivery management solution in place, problems could arise such as accepting delivery orders without having enough staff to manage them, employees calling out with the seasonal flu, a general delivery driver shortage, or a reduction in customer loyalty.


Investing a little now to ensure you have third-party overflow options for busy times allows your restaurant to stay flexible and capture more order volume.


Now you can improve customer satisfaction while increasing sales and eliminating rejected orders during peak times.

food delivery driver handing over food to a customer at their front door

3. Run a promo for National Pizza Month

If you want to keep your restaurant top-of-mind, consider leveraging special months, like October’s National Pizza Month, to increase delivery business.


These pizza promos capture customer attention as well as retain and reinvigorate repeat customers.


Did you know: there should be no extra advertising cost to run marketing promotions post-delivery? If your current delivery management solution is doing so, that may be a red flag!

delivery driver on a scooter with a red food bag on the back

4. Use reliable delivery software alongside your online ordering platform

Because your restaurant’s business operation ebbs and flows, even during busy seasons, it’s important to have robust and trustworthy food delivery software that adapts with you.


This includes working with restaurant delivery software teams that understand and champion this ever-changing ecosystem mindset by continually adding useful operational integrations.


Whether it’s connecting front and back-of-house, delivery drivers to customers, or delivery management to third-party overflow drivers, adding the right tech now helps your busy season order efficiency grow, helps you connect with other platforms well, and eliminates worry over missed orders, lost revenue, or customer complaints.

a delivery driver holding a mobile phone with the vromo driver app displayed on the screen

5. Create memorable meals with better delivery experiences

Making the most of this critical time and creating positive memories comes with food delivery software that offers delivery driver tracking, reliable delivery routes and ETA’s for customers, and exclusive offers for future orders.


These compel returning customers to become regulars, and new guests to quickly convert to returning guests. It’s a no-brainer!


Double down during your busy season and find success in the right food delivery system.


You won’t regret it.

a lady with a food delivery bag delivering hot food to a customers door

Third-party delivery providers are on-board with the concept, too.


Many have been encouraging restaurants to have an in-house self-delivery team that allows them additional flexibility to own the customer experience and provide more opportunities to existing staff.


Are you ready to transform your delivery operations by creating a hybrid delivery model that works with third-party delivery providers?


Book a demo with our team to see just how successful our delivery management software, driver app, and key features can make your delivery channel!