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How to use delivery data to improve your delivery operations

Whether you currently own a handful or thousands of restaurant locations, you’re sitting on a goldmine of delivery data.

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delivery management software on a white POS screen

Whether you currently own one, a handful or thousands of restaurant locations, you’re sitting on a goldmine of real-time delivery data.


Imagine taking a month’s worth of customer delivery data and using it to plan future staffing needs such as whether you need internal delivery drivers or not, menu promotions, store locations and so much more.


Sounds exciting, right?


Exploring customer delivery data can help you understand your target audience better. As a result, it can help you to create more precise customer profiles for your restaurant brand ultimately improving the customer experience.


Before long, you’ll get so good at reading your real-time data that you’ll be able to start predicting which of your menu items will be most ordered and on which days.


Who knows, you may even be able to predict the fastest routes drivers should take, what food delivery apps bring you the most business or forecast labor costs!


The analysis of restaurant data has become more popular as competition grows fiercer in the restaurant industry.


As a result, restaurants and delivery service providers continue to grow and adopt new technologies, such as online ordering, restaurant delivery software, and route optimization technology to meet their constantly evolving consumer and operator needs.


Operators are steadily adding in-house delivery teams and third-party delivery providers are continuing to expand offerings.


Did you know that the local delivery market has now surpassed 500 providers? This means that if you want your restaurant to stay competitive, you need to harness the power of your in-house delivery data to get ahead.


For instance, last-mile delivery tracking and heat maps are just the first steps toward beefing up delivery operations and getting the most benefit out of your food delivery software.


Read on to discover how the data available through delivery management software, specifically, can help to enhance your restaurant’s delivery process.


Data Type: Heat map display of deliveries

Restaurant Benefit: You may discover that you deliver to one area more than others, helping you plan future restaurant sites or a ghost kitchen for that area.


Data Type: Distribution of jobs based on days and times

Restaurant Benefit: Helps you to plan staffing, back-up delivery agents and inventory based on the busiest days.


Data Type: Cancelled deliveries report

Restaurant Benefit: Helps you compare/contrast against data from the kitchen/restaurant/delivery service providers to see what may have caused the cancellations to prevent future issues with delivery workflows.


Data Type: Customer information capture and proof of delivery (image and signature)

Restaurant Benefit: Helpful when making deliveries that contain alcohol or other restricted items.


Data Type: Team performance report

Restaurant Benefit: Helps you to understand how your delivery teams performed and how often they made timely deliveries.


Data Type: Driver report

Restaurant Benefit: See how well your drivers performed and/or if they’ve taken unauthorized breaks, wrong delivery routes, or had other issues during their shift.


Data Type: Order tracking

Restaurant Benefit: During customer communications when you’re actively sending promotional information and branding through an order tracking link, it’s important to know how many times your tracking links were opened, and which customers opened them.


Stop imagining what’s possible with your customer and delivery data.


Start using what you have to grow your teams, your brand, and your restaurant’s delivery business.


Book a demo of our delivery management software today to find out exactly how delivery data can benefit your restaurant!