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How to use delivery data to improve your delivery operations

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Whether you currently own a handful or thousands of restaurant locations, you’re sitting on a goldmine of delivery data.

Imagine taking a month’s worth of customer delivery data and using it to plan future staffing needs, menu promotions, store locations and more.

Sounds exciting, right?

Why You Should Look Into Your Delivery Data

Exploring customer delivery data can help you understand your target audience better. As a result, it can help you to create more precise customer profiles for your restaurant brand. Before long, you’ll get so good at reading your delivery data that you’ll be able to start predicting which of your menu items will be most ordered and on which days.

The analysis of restaurant data has become more popular as competition grows fiercer in the restaurant industry. As a result, restaurants and delivery service providers continue to grow and adapt their delivery technology to meet the changing consumer and operator needs.

Operators are steadily adding in-house delivery teams and third-party delivery providers are continuing to expand offerings. Did you know that the local delivery market has now surpassed 500 providers? This means that if you want your restaurant to stay competitive, you need to harness the power of your in-house delivery data to get ahead.

For instance, last-mile delivery tracking and heat maps are just the first steps toward beefing up delivery operations and getting the most benefit out of your food delivery software.

Read on to discover how the data available through VROMO delivery software, specifically, can help enhance your delivery operations.


The Data and The Benefits

Data Type: Heat map display of deliveries
Restaurant Benefit: You may discover that you deliver to one area more than others, helping you plan future restaurant sites or a ghost kitchen for that area.

Data Type: Distribution of jobs based on days and times
Restaurant Benefit: Helps you to plan staffing/inventory based on the busiest days.

Data Type: Cancelled deliveries report
Restaurant Benefit: Helps you compare/contrast against data from the kitchen/restaurant/delivery service providers to see what may have caused the cancellations to prevent future cancellations.

Data Type: Customer information capture (image and signature)
Restaurant Benefit: Helpful when making deliveries that contain alcohol.

Data Type: Team performance report
Restaurant Benefit: Helps you to understand how your delivery teams performed and how often they were on time for deliveries.

Data Type: Driver report
Restaurant Benefit: See how well your drivers performed and/or if they’ve taken unauthorized breaks, wrong routes, or had other issues during their shift.

Data Type: Tracking link statement
Restaurant Benefit: When you’re actively sending promotional information and branding through your delivery tracking link, it’s important to know how many times your tracking links were opened, and which customers opened them.

Stop imagining what’s possible with your customer and delivery data. Start using what you have to grow your teams, your brand, and your business.

Ready to harness your delivery data and transform your delivery operations? 

Book a demo with VROMO today.




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